“咖啡健康科普行动”启动引导现制饮品行业转型The "Coffee Health Science Popularization Action" has been launched to guide the transformation of the freshly made beverage industry

中国质量新闻网讯 （记者何 可）为倡导更加科学的饮食理念，消除公众的健康误解，将系统性科研成果转化为大众实用的健康指南，近日，“咖啡健康科普行动”在京启动，新华网、中国健康促进与教育协会营养素养分会、北大医学瑞幸咖啡健康创新基地共同参与了此次行动。活动旨在以严谨的科学共识打破信息乱象，引导现制饮品行业向“原生健康、轻负担”的高质量方向转型。

活动现场发布了《2026年中国现制饮品健康趋势分析报告》（以下简称《报告》）。《报告》提炼出现制饮品“健康化”变革的四大趋势：成分上，回归“配料表干净”的原生配方“加减法”；场景上，成为精准契合不同生活方式的“健康伴侣”；人群上，以“默认健康”满足年轻人分层化的精细需求；价值上，让健康成为可转化为商业回报的差异化抓手。

中国健康促进与教育协会营养素养分会有关负责人指出，健康从来不是营销标签，而是产品底线。营养素养的提升是一项系统工程，相关协会、学术机构、行业企业与媒体应各司其职、同向发力，推动全社会营养素养水平迈上新台阶。

瑞幸咖啡公共传播总经理及可持续发展负责人赵艳艳表示，瑞幸将持续引领健康消费新风尚，以产品创新驱动营养与美味的平衡升级，让每一杯咖啡都成为健康生活方式的日常实践。

此次“咖啡健康科普行动”启动，凝聚起学界、行业、媒体与产业的多方共识——咖啡乃至整个现制饮品行业的未来，不在于一味迎合口味的“甜品化”，而在于回归健康本质。

China Quality News Network (Reporter He Ke): In order to promote a more scientific dietary concept, eliminate public health misunderstandings, and transform systematic scientific research results into practical health guidelines for the public, the "Coffee Health Science Popularization Action" was recently launched in Beijing. Xinhua News Agency, the Nutrition Literacy Branch of the China Association for Health Promotion and Education, and the Peking University Medical Luckin Coffee Health Innovation Base jointly participated in this action. The event aims to break the information chaos with rigorous scientific consensus and guide the freshly made beverage industry to transform towards a high-quality direction of "native health and light burden".

The "2026 Health Trend Analysis Report on Chinese Freshly Made Beverages" (hereinafter referred to as the "Report") was released at the event site. The report highlights four major trends in the "healthization" transformation of traditional beverages: in terms of ingredients, returning to the original formula of "clean ingredient list" with "addition and subtraction"; On the scene, become a "healthy partner" that precisely fits different lifestyles; In terms of population, meeting the refined needs of young people's stratification with "default health"; In terms of value, making health a differentiated lever that can be converted into commercial returns.

The person in charge of the Nutrition Literacy Branch of the China Association for Health Promotion and Education pointed out that health has never been a marketing label, but a bottom line for products. The improvement of nutritional literacy is a systematic project, and relevant associations, academic institutions, industry enterprises, and media should each play their respective roles and work together to promote the level of nutritional literacy in the whole society to a new level.

Zhao Yanyan, General Manager of Public Communication and Head of Sustainable Development at Luckin Coffee, stated that Luckin Coffee will continue to lead the new trend of healthy consumption, driving the balance between nutrition and deliciousness through product innovation, and making every cup of coffee a daily practice of a healthy lifestyle.

The launch of the "Coffee Health Science Popularization Action" has gathered consensus from academia, industry, media, and industry - the future of coffee and even the entire freshly made beverage industry is not about blindly catering to taste as a "dessert", but about returning to the essence of health.