星巴克中国宣布会员权益再升级，涵盖多个“咖啡+出行”场景Starbucks China announces further upgrade of membership benefits, covering multiple "coffee+travel" scenarios

8月11日，星巴克中国宣布升级会员权益。即日起，星巴克星享俱乐部围绕“咖啡+出行”场景，再度推出共享充电宝、东航自营贵宾室、钻星新款生日小熊和晋级礼全新福利。

在门店服务层面，8月1日起，共享充电宝将陆续进驻6000家星巴克门店，占全国门店总数的七成以上。星享俱乐部的金星、钻星会员每月可享特定时长的免费使用店内充电宝的权益，所有会员均可使用1颗好礼星星兑换使用店内充电宝。

航空出行方面，在8月11日至19日会员权益周，及之后指定的“一起开星日”期间，钻星联合会员可使用1颗好礼星星超值兑换东航自营贵宾室权益。

星巴克中国表示，这些不断升级的权益背后，是星巴克星享俱乐部不断进化的运营之道，始终从会员的真实需求和生活方式出发，不断加码兼具便利性、确定性、稀缺性的会员权益，满足不同生活场景需求。

On August 11th, Starbucks China announced the upgrade of its membership benefits. Starting today, Starbucks Star Enjoy Club will once again launch new benefits centered around the "coffee+travel" scenario, including shared power banks, China Eastern Airlines' self operated VIP lounge, Diamond Star's new birthday teddy bear, and promotion gifts.

At the store service level, starting from August 1st, shared power banks will gradually enter 6000 Starbucks stores, accounting for more than 70% of the total number of stores nationwide. Gold Star and Diamond Star members of the Star Enjoy Club can enjoy a special period of free use of the in store power bank every month. All members can use one Good Gift Star to redeem and use the in store power bank.

In terms of air travel, during the Member Benefits Week from August 11th to 19th, and the designated "Star Opening Day" period thereafter, Diamond Star Alliance members can use one Good Gift Star to exchange for China Eastern Airlines' self operated VIP lounge benefits at a great value.

Starbucks China stated that behind these constantly upgraded benefits is the evolving operational approach of Starbucks Enjoy Club, which always starts from the real needs and lifestyles of its members, constantly increasing membership benefits that combine convenience, certainty, and scarcity to meet the needs of different life scenarios.