人民日报整版推介：品咖啡，享清凉！趣游云南激发暑期经济新活力Full page promotion of People's Daily: Tasting coffee, enjoying coolness! Exploring Yunnan to Stimulate New Economic Vitality during the Summer Vacation
2026滇池国际咖啡文化嘉年华现场。
8月的滇池，湖风清凉，咖香四溢。
8月1日至9日，以“滇咖聚 万物生”为主题的2026滇池国际咖啡文化嘉年华在云南省昆明市举行。来自52个城市的200余辆特色咖啡车环湖集结，300余场主题活动与200余场音乐演艺轮番上演。从咖啡品鉴到场景打卡，从民族风情体验到环湖艺术展演，各类特色活动亮点纷呈，咖啡的醇香与22摄氏度的清凉交织，吸引了八方游客。这场为期9天的咖啡盛会，正是云南暑期经济的生动缩影。
今年暑运期间，中国铁路昆明局集团有限公司预计发送旅客2790万人次。多家平台数据显示，云南稳居全国长线避暑旅游热门省份前三，暑期旅游预订量同比增长42.7%。用好“凉资源”，撬动“热经济”，云南正以一杯咖啡、一场清凉、一季活动，激发暑期经济新活力。
玉龙雪山脚品咖啡。徐俊摄
一杯咖啡，串起消费新场景
咖啡，是今年云南暑期经济的一抹亮色。滇池国际咖啡文化嘉年华自2024年创办以来，持续深耕“咖啡+滇池文旅”特色赛道，已成长为面向南亚东南亚、具有全国影响力的标志性咖啡文化盛会。
从滇池到雪山，从峡谷到雨林，咖啡正以不同形态融入云南各地的暑期消费场景。丽江玉龙雪山脚下，“一杯咖啡看雪山”特色文旅品牌持续升温。丽江全域举办咖啡季，设1个主会场、4个分会场，白沙古镇集聚咖啡馆130余家，咖啡主题博物馆成为游客热门打卡点。
怒江大峡谷深处，G219美丽公路沿线溶洞咖啡馆、峡谷咖啡庄园里人声鼎沸，“一路有咖香、一村一特色”的格局初步成形。德宏傣族景颇族自治州依托边境风情与乡村生态，在芒市、梁河县等地打造一批融合自然景观与人文意趣的咖啡消费新空间。临沧市将年均18.8摄氏度的“恒春”气候禀赋转化为文旅吸引力，依托古树茶山、佤族村寨等资源，推出“茶咖”融合新饮品和实景打卡路线。玉溪抚仙湖畔，临湖网红咖啡集群采用“咖啡+旅拍+落日音乐会”运营模式，热门咖啡馆节假日日均接待超千人。
一杯杯咖啡，串联起高原湖泊、雪山峡谷、热带雨林，也串联起云南暑期经济的多元脉络。
临沧市云县漫湾镇昔宜村乡村旅游火热。
一场清凉，成就避暑好去处
如果说咖啡是云南暑期经济的“味道”，那清凉就是云南之夏的“底色”。
云南7月平均气温仅21.9摄氏度，全省129个县（市、区）中有95个夏季均温在19摄氏度到24摄氏度之间。依托这份独特的气候家底，各地纷纷打出“清凉牌”。
昭通市素有“秋城”美誉，平均海拔约1950米，夏季均温约20摄氏度。今年，昭通以“清凉一夏·嗨玩昭通”为主题，策划推出196项、1064场次避暑系列文旅活动，大山包、小草坝等生态景区客流持续走高，避暑旅居人群日渐增多，森林乡村成为长住游客的热门选择。
怒江大峡谷最热月平均气温仅22.2摄氏度，森林覆盖率67.77%，负氧离子含量常年保持在2000个/立方厘米以上。丽江市依托64.48%的森林覆盖率、夏季20摄氏度的天然避暑条件，建成A级旅游景区44家，丽江古城景区7月接待游客608.9万人次，日均近20万人次，避暑游客占比超五成。临沧市被中国气象局国家气候中心评价为“全域恒春、全季宜居”，成为康养旅居热门目的地。
当清凉气候遇上旅居需求，“气候资源”便成了实实在在的“经济流量”。平台数据显示，今年全国暑期连住15天及以上旅居订单同比上涨22%，云南旅居订单同比上涨52%，涨幅位居全国前列。今年暑期，大理民宿预订量保持高速增长，7月1日至13日大理站累计开行列车889.5对，输送旅客93.14万人次。在云南，旅游正在从“赶行程”变成“过生活”。
游客在洱海生态廊道骑行。
一季活动，点燃假日大市场
有了清凉的气候和醇香的咖啡，还得有丰富的活动把人留住。
昆明市打出“喝咖啡、吃菌子、过火把节、追滇风”的“组合牌”。除滇池国际咖啡文化嘉年华外，依托野生菌上市季推出专属食菌季旅游线路，全新升级的滇池绿道从单一骑行道升级为复合型生态文旅体验廊道，精准投放的1000万元“彩云美物”消费券覆盖2000余家商户。
楚雄彝族自治州在火把节期间，开展了15项精品活动，包括庄重盛大的祭火大典、万人左脚舞汇成的欢乐海洋，全州同步推出景区门票减免、住宿补贴等惠民政策，实现从“客流”到“客留”的转化。
普者黑景区内，游客泛舟游玩。吴哲芳摄
文山壮族苗族自治州丘北县将花脸节从“一天节”延伸为“一季火”，活动自7月18日持续至8月18日，联动荷花节、火把节，推出“天天抹花脸”沉浸式体验。活动开展以来，普者黑景区水上桨板项目单日最高接待400余人次，夜游项目吸引游客超20万人次，带动综合收入突破8000万元。
怒江傈僳族自治州健全“月月有活动、季季有亮点、全年有精彩”的文旅活动体系，依托国家级非遗项目怒族仙女节推出无人机光影秀、千人篝火等17项活动；泸水市以10公里精英赛为载体，吸引6000名跑者跑进自然风光、民族风情，串联多项主题场景。
德宏州则将国家级非遗项目景颇族目瑙纵歌从正月举办的民族节日拓展为贯穿暑期的文化IP。7月中旬，云南民族村目瑙纵歌率先引动暑期热潮；随后活动在玉龙雪山脚下开展，万人共舞、篝火打跳接连登场。第十届南博会期间，德宏展区每天组织互动体验，半小时沉浸式歌舞让游客“一站式”感受边陲风情。德宏州5个县市每天都有目瑙纵歌体验活动，非遗跨区域联动展演，让文化消费持续升温。
玉溪市依托抚仙湖、星云湖、杞麓湖布局水上休闲、低空观光等多元业态。丽江民谣音乐季覆盖6月至11月，古城大水车旁开放式街头舞台常态化上演，丰富游客夜间游览体验，延长停留时间。
游客在昭通市巧家县体验跳伞。
旅游是云南最突出的比较优势之一。从滇池畔的咖啡嘉年华到全域接连不断的节庆赛事，云南正用一杯咖啡、一场清凉、一季活动，把暑期游客引进来、留下来。绿水青山正在转化为实实在在的收入——824个自然村因旅居而受益，越来越多群众在家门口吃上了“旅游饭”。这个暑期，“有一种叫云南的生活”就是游客舌尖的咖啡香、耳畔的民谣声、眼底的好风光。
数据来源：中共云南省委宣传部
编辑:杜诗雨
On site of the 2026 Dianchi International Coffee Culture Carnival.
In August, Dianchi Lake has a cool breeze and a fragrant aroma of coffee.
From August 1st to 9th, the 2026 Dianchi International Coffee Culture Carnival with the theme of "Dian Coffee Gathers All Things to Live" was held in Kunming, Yunnan Province. More than 200 specialty coffee trucks from 52 cities gathered around the lake, with over 300 themed events and 200 music performances taking turns. From coffee tasting to scene check-in, from experiencing ethnic customs to showcasing lake art, various special activities are highlighted, with the rich aroma of coffee intertwined with the coolness of 22 degrees Celsius, attracting tourists from all over the world. This 9-day coffee festival is a vivid reflection of Yunnan's summer economy.
During this year's summer transportation period, China Railway Kunming Group Co., Ltd. is expected to send 27.9 million passengers. According to data from multiple platforms, Yunnan has consistently ranked among the top three provinces in China for long-term summer tourism, with a year-on-year increase of 42.7% in summer travel bookings. By making good use of "cool resources" and leveraging the "hot economy", Yunnan is using a cup of coffee, a refreshing event, and a seasonal activity to stimulate new vitality in the summer economy.
Yulong Snow Mountain Foot Tasting Coffee. Photo by Xu Jun
A cup of coffee, connecting new consumption scenarios
Coffee is a bright spot in Yunnan's summer economy this year. Since its establishment in 2024, the Dianchi International Coffee Culture Carnival has continuously cultivated the characteristic track of "coffee+Dianchi cultural tourism" and has grown into a landmark coffee culture event with national influence for South Asia and Southeast Asia.
From Dianchi Lake to snow capped mountains, from canyons to rainforests, coffee is integrating into summer consumption scenes across Yunnan in different forms. At the foot of Yulong Snow Mountain in Lijiang, the characteristic cultural and tourism brand of "Watching Snow Mountain with a Cup of Coffee" continues to heat up. Lijiang is hosting a coffee season with one main venue and four sub venues. Baisha Ancient Town is home to over 130 coffee shops, and the coffee themed museum has become a popular check-in spot for tourists.
In the depths of the Nujiang Grand Canyon, along the G219 beautiful highway, there is a bustling scene of cafes in karst caves and coffee estates in the canyon, forming a preliminary pattern of "coffee aroma along the way, one village and one characteristic". Dehong Dai and Jingpo Autonomous Prefecture relies on border customs and rural ecology to create a number of new coffee consumption spaces that integrate natural landscapes and cultural interests in places such as Mangshi and Lianghe County. Lincang City has transformed the climate endowment of "Hengchun" with an average annual temperature of 18.8 degrees Celsius into a cultural and tourism attraction, relying on resources such as ancient tree tea mountains and Wa ethnic villages, and launching a "tea coffee" fusion of new drinks and real-life check-in routes. On the banks of Fuxian Lake in Yuxi, the lakeside internet famous coffee cluster adopts the operation mode of "coffee+travel photography+sunset concert", and popular coffee shops receive over a thousand people every day during holidays.
A cup of coffee connects the plateau lakes, snow capped mountains and canyons, tropical rainforests, as well as the diverse network of Yunnan's summer economy.
Xiyi Village, Manwan Town, Yun County, Lincang City is experiencing a surge in rural tourism.
A cool breeze, a great place to escape the heat
If coffee is the "taste" of Yunnan's summer economy, then coolness is the "color" of Yunnan's summer.
The average temperature in Yunnan in July is only 21.9 degrees Celsius, with 95 out of 129 counties (cities, districts) in the province having summer average temperatures between 19 and 24 degrees Celsius. Relying on this unique climate background, various regions are playing the "cool card" one after another.
Zhaotong City is known as the "Autumn City" with an average altitude of about 1950 meters and an average summer temperature of about 20 degrees Celsius. This year, under the theme of "Cool Summer, Enjoy Zhaotong", Zhaotong has planned and launched 196 summer themed cultural and tourism activities with 1064 sessions. Ecological scenic spots such as Dashanbao and Xiaocaoba continue to attract high foot traffic, and the number of summer travelers is increasing. Forest and rural areas have become popular choices for long-term visitors.
The average temperature of the hottest month in the Nujiang Grand Canyon is only 22.2 degrees Celsius, with a forest coverage rate of 67.77% and a negative oxygen ion content of over 2000 per cubic centimeter throughout the year. Relying on the forest coverage of 64.48% and the natural summer resort condition of 20 degrees Celsius in summer, the Old Town of Lijiang has built 44 A-level tourist attractions. Lincang City has been evaluated by the National Climate Center of the China Meteorological Administration as a "year-round livable city with constant spring" and has become a popular destination for health and wellness tourism.
When the cool climate meets the demand for travel, "climate resources" become a tangible "economic flow". According to platform data, the number of summer stays of 15 days or more in China this year has increased by 22% year-on-year, and the number of travel orders in Yunnan has increased by 52% year-on-year, ranking among the top in the country in terms of growth rate. This summer, the booking volume of Dali homestays has maintained a high-speed growth. From July 1st to 13th, Dali Station has operated a total of 889.5 pairs of trains, transporting 931400 passengers. In Yunnan, tourism is shifting from "rushing schedules" to "living a life".
Tourists are cycling along the Erhai Lake Ecological Corridor.
A seasonal event ignites the holiday market
With a cool climate and delicious coffee, there must be plenty of activities to keep people engaged.
Kunming City is playing the "combination card" of "drinking coffee, eating mushrooms, celebrating festivals, and following the Yunnan style". In addition to the Dianchi International Coffee Culture Carnival, exclusive mushroom season tourism routes have been launched based on the wild mushroom season. The newly upgraded Dianchi Greenway has been upgraded from a single cycling lane to a complex ecological cultural and tourism experience corridor, and more than 2000 merchants have been covered by the precise placement of 10 million yuan "Colorful Cloud Beauty" consumption vouchers.
During the Torch Festival, Chuxiong Yi Autonomous Prefecture carried out 15 high-quality activities, including a solemn and grand fire ceremony, a joyful ocean formed by ten thousand people's left foot dance, and synchronously launched policies such as scenic spot ticket reduction and accommodation subsidies to benefit the people, achieving the transformation from "passenger flow" to "customer retention".
Tourists go boating and play in the Puzhehei Scenic Area. Photo by Wu Zhefang
Qiubei County, Wenshan Zhuang and Miao Autonomous Prefecture, has extended the Flower Face Festival from a "one-day festival" to a "seasonal fire" event. The event will last from July 18th to August 18th, linking the Lotus Festival and Torch Festival to launch an immersive experience of "wiping flower faces every day". Since the launch of the event, the water paddleboarding project in Puzhehei Scenic Area has received over 400 visitors in a single day, and the night tour project has attracted more than 200000 tourists, driving comprehensive income to exceed 80 million yuan.
Nujiang Lisu Autonomous Prefecture has established a sound cultural and tourism activity system with "monthly activities, seasonal highlights, and year-round excitement", and launched 17 activities such as drone light and shadow shows and thousand person bonfires based on the national intangible cultural heritage project Nujiang Fairy Festival; Lushui City uses the 10 kilometer elite race as a carrier to attract 6000 runners to run into natural scenery and ethnic customs, connecting multiple themed scenes.
Dehong Prefecture has expanded the national intangible cultural heritage project, Jingpo Ethnic Village Munao Song, from a national festival held in January to a cultural IP that runs through the summer. In mid July, Yunnan Ethnic Village Munao Song took the lead in triggering the summer craze; Subsequently, the event was held at the foot of Yulong Snow Mountain, with tens of thousands of people dancing and bonfire dancing appearing one after another. During the 10th South China International Fair, Dehong exhibition area organized interactive experiences every day, and half an hour of immersive singing and dancing allowed visitors to experience the border customs in a "one-stop" manner. Every day, five counties and cities in Dehong Prefecture hold the "Munao Zongge Experience Activity" and cross regional linkage exhibitions of intangible cultural heritage, which continues to heat up cultural consumption.
Yuxi City relies on Fuxian Lake, Xingyun Lake, and Qilu Lake to develop diversified industries such as water leisure and low altitude sightseeing. The Lijiang Folk Music Season covers from June to November, with an open street stage next to the ancient city's waterwheel being regularly performed to enrich tourists' nighttime travel experience and extend their stay time.
Tourists experience skydiving in Qiaojia County, Zhaotong City.
Tourism is one of the most prominent comparative advantages of Yunnan. From the coffee carnival by Dianchi Lake to the continuous festive events across the region, Yunnan is using a cup of coffee, a cool and seasonal event to attract and retain summer tourists. Green mountains and clear waters are being transformed into tangible income -824 natural villages are benefiting from their travels, and more and more people are eating "tourist meals" at their doorstep. This summer, there is a kind of life called Yunnan, which is the aroma of coffee on tourists' tongues, the sound of folk songs in their ears, and the beautiful scenery in their eyes.
Data source: Propaganda Department of Yunnan Provincial Committee of the Communist Party of China Editor: Du Shiyu